The week after shooting “Undercover Boss,” Modell had his direct reports (undisguised) working in the same warehouse/distribution center in which he labored. To say that “Undercover Boss” had a cathartic effect on the CEO is like saying the Yankees wear pinstripes. Currently, there are more than 150 stores and 3,800 employees throughout the Northeast Modell on Cortlandt Street in lower Manhattan. ■ Modell’s Sporting Goods: Founded in 1889 by Morris A. ■ Career: Began at Modell’s in 1977 became co-president in 1986 with now deceased brother Michael ■ Education: B.S., Boston University School of Management, 1976 I’ve been doing this for three seasons, and he’s one of the most passionate bosses we’ve had - because it’s his family business.” “We look for someone with energy and passion. “We knew right away we wanted to do an episode with him because he’s such a big personality,” said Scott Cooper, co-executive producer of the Emmy Award-winning show. Modell told co-workers that he was off to the Olympics but instead sneaked away to spend a week filming the show in July. The resulting tale is the season premiere of “Undercover Boss” airing Friday on CBS. With a shaved head and the addition of an oversized horseshoe moustache, Modell became “Joey Glick” and worked undercover inside a warehouse and at Modell’s Sporting Goods locations in Washington, D.C., and Connecticut. “They insisted that their makeup department was great, so it wouldn’t be an issue.” “I didn’t see how it could be done,” said Modell, sitting in his corner office 20 floors above midtown Manhattan. He figured some of the 3,800 employees in the 150-store chain would recognize him instantly.ĭo you recognize this man? More important, did Modell’s employees recognize him? So when “Undercover Boss” called in May to ask if the recognizable Modell, CEO of the sporting-goods chain that carries his name, would star in an episode of the popular series, he initially refused. As a fixture seated behind home plate at Yankee Stadium and an indelible presence at most industry events, Mitchell Modell is one of the most familiar figures in the business of sports.
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